AI-powered WIR Assistent
AI-powered marketing automation for scalable, brand-compliant content creation.
An internal AI platform of the BVR that automates the creation and personalization of marketing materials for the Volksbanken Raiffeisenbanken network – from print and digital assets to videos, campaign visuals, and an intelligently searchable media library.
Location & Year:
BBDO 2026
Tasks:
UX Design; UI Design; AI Experience Design; User Testing; Quality Assurance; Cross-functional collaboration
UX & Design Process
WIR Assistant Ecosystem
Core platform views and AI-generated marketing assets
Videotool
A tool that appends the correct bank-specific end card to selected videos and allows export in various output formats.
Image library
AI-powered image library for quickly finding the right visual for any use case. Search via natural language, reference images, or filters and select brand-compliant assets for print or digital use.
Supports AI-driven search, flexible filtering, and single-asset downloads for print and digital production.
Campaign Tool
AI-powered campaign tool that starts with a selected WIR campaign motif and seamlessly guides users into a conversational AI workflow. Within the chat, marketing assets are created step by step for print, digital, and in-branch applications.
