Moving Picture Company MPC
Rebrand​​
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A global rebrand of the iconic and renowned post production company MPC. Short for Moving Picture Company, MPC wanted to re-brand their core business from the ground up, updating their visual identity to reflect a new and competitive global offering.
Steeped in heritage, this re-brand took over two years to complete, and draws a loop back to the origination of MPC over twenty years ago.
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Location & Year:
Moving Picture Company ​
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Tasks:
Concept Development; Art Direction; 3D
Rebrand
Moved by...
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The whole identity is based on the ‘movement’ within Moving Picture Company. A studio that brings things to life, moving images and moving you, the audience. This concept has been instilled in the tagline, which is always changing.
Special Effects
The brand doesn’t have one accent colour, rather it has them all. A monochromatic brand identity was developed, to work with a huge library of colourful work. Where necessary, an iridescent colour approach is adopted.
ridescent foil blocking
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Continuing this theme of transitional colour, the stationery was decorated with special foil blocking printing techniques that showcases a different spectrum depending on available light and angle of viewing.
