CRM360 

Identity

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CRM360 is the Schaeffler Group’s new CRM system, which provides the sales team with comprehensive 360° customer information. An innovative design concept for internal communication was developed for the launch phase. This included the design of a new brand identity, the outfitting of the system ambassadors and the selection of suitable visual materials. 

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The central key visual consists of four cubes whose three-dimensional perspective and circular arrangement create a new, 360-degree closed form. This visualisation symbolises the comprehensive, continuously evolving customer information.

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Location & Year:
Deloitte Digital GmbH 2022

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Task:
Idea development & conception; art direction; design; 3D

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