Sofology

TV commercial​​

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In 2018, British sofa manufacturer Sofology and its agency We Are Brave commissioned MPC London to create and produce the first three films for the new TV campaign “Little Things - Make Life Better”. 

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The campaign focuses on the small details, high-quality materials and craftsmanship that make every Sofology sofa unique. David Duchovny acts as the advertising spokesman and brings the message to life with his unmistakable tone of voice.

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Location & Year:
Moving Picture Company​ 2018

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Tasks:
​3D lead and senior motion designer; storytelling; concept; idea development and design; 3D animation with modelling, shading, lighting; team management; interface between technicians, 3D artist, compositing artist and project management; resource planning